Have you ever thought about how many people are online? Before you continue reading, try to guess.
From 1.5 billion users in 2008, internet usage has grown to over 4 billion today. This means that over half the world’s population is online, writing down and sharing their thoughts and opinions. The phrase “opinions matter” got taken to a whole new level with the widespread adoption of the internet.
Forward-thinking companies have been leveraging social proof to convert browsers into buyers, and buyers into brand advocates for years now. But others are still catching up and have yet to experience the increasing power of consumer feedback.
Aleksandra Chumachenko, Marketing Manager from eKomi Ltd., explains what these businesses are missing out on by not leveraging online reviews.