Happy Birthday, Newsletter2Go! Time to Look Back on the Past 7 Years

Newsletter2Go Founders

It’s Newsletter2Go’s birthday! We’re not only looking back at our growth and success over the years, but also at the exciting opportunities that lie ahead. To mark the occasion, the founders and managing directors of the company, Steffen Schebesta and Christoph Beuck, and the chief marketing officer, Maximilian Modl, took some time to answer a few questions about themselves and the company.

First of all: Happy Birthday! According to its commercial registry application, Newsletter2Go has just turned seven! But in 2009—when it was just Steffen and Christoff, and Newsletter2Go was just a twinkle in your eyes—you already had the idea to create a joint venture. Nine years ago, did you think that you’d be standing here today leading a successful business?

Steffen Schebesta:
Basically, yes—but of course I had no idea about the challenges and dimensions of the company nine years ago. That everything has fallen into place as it has is the result of a combination of luck, a lot of hard work, common sense, keeping an open ear to our customers, and, of course, a great team a great team that has always kept us moving forward.

Christoph Beuck:
Starting a business is always associated with enormous risks, so in the beginning, it’s very difficult to project how successful the company will become. Because we had a very good business model and always put our users first, I was convinced that we would achieve a lot with Newsletter2Go.

Max, you joined Newsletter2Go in 2013. Since then, you’ve been in charge of marketing as the chief marketing officer. Why did you decide to join Newsletter2Go?

Maxilmilian Modl:
I first met Steffen and Christoph at an event called “Business and Beer”. At that time, I still had my own company, and I was working in the same office building as Steffen and Christoph, so we go to know each other well. When the adventure of running my own company came to an end, they approached me and asked if I’d like to join Newsletter2Go to build the marketing department and drive business growth. Newsletter2Go was still relatively small, and there was a lot to do. It sounded like an exciting challenge with a lot of potential—exactly what I wanted.

Last year, the number of employees grew to 58, and the number of customers continues to grow steadily. Over the past few years, what were your proudest milestones and biggest challenges?

Steffen Schebesta:
I vividly remember when we sold the first 1,000,000 email credit package and made a five-digit monthly turnover for the first time. When I told my friends about it, they were all very impressed. Looking back, it wasn’t the most impressive number, but it really showed me what’s possible and the scalability of our business ideas. Our biggest challenge has definitely been our growth and its associated changes in roles, duties, and responsibilities (change management). That wasn’t easy, but we continue to find good solutions, and I think we’ve mastered the whole process very well.

Christoph Beuck:
The launch of the new version of Newsletter2Go in April 2016 was certainly a very important milestone—we implemented valuable customer feedback, as well as all of our experiences and knowledge from the previous years. We created really good email marketing software that enables our customers to easily set up professional email marketing campaigns and inspire their contacts with their newsletters and emails. We are always looking to help our customers be even more successful.

Maximilian Modl:
It’s not just our success, but the success of the entire team. Although we were not one of the original email marketing companies, we still manage to hold our own in a competitive market. In many ways, we are already number one in the German market; we’ve left the competition behind. Thanks to our great team, it should only be a matter of time before we dominate the international markets, where we continue to make strides.

It’s great that Newsletter2Go satisfies its clients and employees, and that there is continual development. Looking back, though, is there anything that you would do differently, or would you do it all the same way again?

Christoph Beuck:
I think we did a lot of things right intuitively. One point is particularly important to me: We’ve always focused on Newsletter2Go’s users and acted in such a way that their needs are always met. A successful, sustainable product can only be developed in this way

Steffen Schebesta:
Yeah, if I had the knowledge I have today at that time, I would do a lot differently, but at the time we started (while still completing our studies), we have very little experience and very little idea of what was actually ahead of us. I think we’ve done pretty well, and the experience overall has been immensely valuable.

Maximilian Modl:
We make decisions with the necessary pragmatism and with the aim to get the best out of everyone. That seems to have worked great so far.

Have you ever had moments when you’ve wanted to do something else? Have you ever regretted starting, or joining, Newsletter2Go?

Steffen Schebesta:
Since we founded the company, I’ve learned so much, and I continue to learn something new every day. For that reason, I’ve never regretted the decision.

Christoph Beuck:
Because Newsletter2Go is evolving so quickly, every day is something new and it brings new challenges. It’s never boring, and I can’t imagine doing anything else.

Maximilian Modl:
Not for a second.

Photo of Steffen Schebesta - Newsletter2Go

Steffen Schebesta

Photo of Christoph Beuck - Newsletter2Go

Christoph Beuck

Photo of Max Modl - Newsletter2Go

Maximilian Modl

If you hadn’t founded Newsletter2Go, what would you be doing instead?

Steffen Schebesta:
My dad had suggested that I study medicine. I applied and secured a placement, but I’m glad I decided to study industrial engineering and become an entrepreneur.  

Christoph Beuck:
Since I completed my bachelor’s degree with a so-called “teacher training option”, I’d probably now be a German and computer science teacher. By founding Newsletter2Go, I hung up my teacher’s hat and focussed instead on pure computer science.

Maximilian Modl:
My father and brother are lawyers, so I had intended to become a lawyer, too. In the end, I chose the unknown and pursued a completely different path. I knew I wanted to become an entrepreneur pretty early on in life.

A bit off topic, but if you could meet anyone famous, dead or alive, who would you like to meet and why?

Steffen Schebesta:
I’d fly to Mars with Elon Musk in his rocket. Then put me in a time machine so I can drink a beer with Albert Einstein.

Christoph Beuck:
I’d really like to meet Nolan Bushnell. As the inventor of the first computer game (Pong) and a successful entrepreneur, he’s always been an inspiration to me.

Maximilian Modl:
I’d really like to meet Sergey Brin and Larry Page, the two founders of Google, and ask when they’ll develop the technology to connect the human brain directly to the Internet. That would save me a lot of typing.

What’s the most enjoyable part of your job at Newsletter2Go?

Steffen Schebesta:
I find it very motivating to see how we’ve grown over the past few years and how we’re constantly learning and improving. It gives me energy and it’s fun to watch.

Christoph Beuck:
I get the most enjoyment out of shaping things and setting them on the right track. It’s very fulfilling to see how the decisions you make a few years ago affect your success today.

Maximilian Modl:
To look back every six months and see how much we’ve achieved.

And to close, another classic question: Where do you see Newsletter2Go in five years?

Steffen Schebesta:
Our goal has always been to help small and mid-sized businesses do business successfully. From the very beginning, our software has been designed to be easy used and it requires no prior knowledge of email design or dissemination. It also offers very good value for money. This is exactly what we’ll further intensify over the next five years in order to expand our leading position in email marketing. The product will look very different and have very different functions, but our vision will remain the same: We want to help our customers succeed.

Christoph Beuck:
We will continue on our path of success by continuing to improve the product and continue to help our clients reach email marketing success.Time will tell whether other channels will also be important for our customers. We are looking forward to offering these other options to our customers as well, if they help them to optimize their businesses.

Maximilian Modl:
In five years, I see us as the German and European market leader in existing professional marketing and one of the top employers. We will continue to offer our customers the most innovative software and successful customer communication in the future.

We’d like to thank all of our customers and employees for the great work and wonderful years! We look forward to the coming years and their new challenges and goals!

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