Newsletter2Go and SendinBlue Join Forces to Become the European Market Leader in Email Marketing


In recent years, Newsletter2Go has grown rapidly. As a company, we’ve expanded from 3 to over 60 employees in 7 years. We now serve more than 185,000 users. We’ve gone from a startup to the email-marketing market leader for SMEs in the German-speaking region. And we’ve done all this through bootstrapping. Now it’s time for the next step.

Our vision has always been to give SMEs the email tools they need to be powerful enough to compete in the big leagues. We’ve striven to fulfill the promise of our customer-centric focus and to provide intuitive software fully compliant with European data protection laws. At 185,000 users strong, we’re proud to say that we’ve accomplished our goal within the German-speaking market.

We’ve found the perfect partner to team up with for future endeavors: a company that shares our vision, purpose and company culture. We’re excited to officially announce our merger with the French email-marketing market leader for SMEs, SendinBlue. Effective immediately, SendinBlue has acquired 100% of Newsletter2Go.

Newsletter2Go will remain an independently run company. And we’ll also remain a German one (read more in our FAQs below). Working alongside SendinBlue, we’ll be able to develop new functions and tools more quickly and offer you even better service.

With more than 600,000 users worldwide and 180 employees, SendinBlue has also experienced impressive growth. In addition to being the French market leader, SendinBlue has also made significant inroads on international markets.

We’re thrilled to announce that by joining forces, we’ve become the European market leader in email marketing.

As our customer, you can expect the same level of excellent support. We will also continue to remain dedicated to expanding our software’s functionality.

For more information, read the full press release.

Frequently Asked Questions

Will anything change about my agreement with Newsletter2Go?
No, the contract you have with Newsletter2Go GmbH will not change.

Is my data still secure?
Yes! This is and will always be super important to us. Our data protection certification from TÜV-Rheinland remains valid.

Are your servers still located in Germany?
Our servers and your data will continue to be hosted in Germany. We will not transfer your data to SendinBlue.

Is Newsletter2Go still GDPR compliant?
Yes, Newsletter2Go remains GDPR compliant.

Is Newsletter2Go still a German company?
Yes, Newsletter2Go is still a legally registered German company (GmbH).

Do I have to sign a new data processing agreement (DPA)?
No. Nothing will change for you. There is no need to sign a new DPA.

Will your product change?
No. We will continue to follow the product road map we’ve set for ourselves. Our next major product release will be an automation center. In the future you’ll benefit from even faster product development.

Will I have to migrate to a new app?
No. You won’t have to migrate to another app.

Will the pricing model change?
No. The pricing model will remain exactly the same as it is today.

Will you continue to offer support in German, French, English and Dutch?
Yes! That won’t change.

Who will be in charge of Newsletter2Go in the future?
Newsletter2Go will continue to be managed by its top trio: co-founders Christoph Beuck and Steffen Schebesta and CMO Maximilian Modl.

Will anything change for Newsletter2Go employees?
No. Newsletter2Go and SendinBlue will continue to grow as companies. Applications (including unsolicited applications) are always welcome! See our job postings here.

About the author

Mara Taylor
Online Marketing Manager at Newsletter2Go

Was this post helpful?

Thank You!

Leave a Reply

Newsletter2go verwendet Cookies, um Ihnen den bestmöglichen Service zu gewährleisten. Wenn Sie auf der Seite weitersurfen stimmen Sie der Cookie-Nutzung zu. Ich stimme zu.