It’s that time of year again. February 14th is looming. Marketers, you’ve had a few weeks to recover from the bonanza that is the winter revenue push. Now you’ve got to start strategizing your next holiday-themed marketing campaign. It’s time for the Valentine’s Day newsletter or email campaign.
Love it or hate it – Valentine’s Day represents a huge revenue driver in many sectors. What’s more, retail analysts have discovered that Valentine’s Day sales are on the rise. In 2018 total spending was up year-over-year in both the U.S. ($19.6 billion) and the U.K. (£620 million). From Argentina to Estonia, it’s become a global sales event, as well.
What will 2019 hold? Whatever sector you’re in – B2B, B2C or nonprofit – you can use email marketing to grow revenue come Valentine’s Day.
Maybe you’re sending a Valentine’s Day newsletter with themed content to drive donations for your nonprofit. Perhaps you’re planning a massive multipart, multichannel Valentine’s Day campaign to drive sales. Or possibly you’re a B2B looking for opportunities to stay top of mind with your audience.
No worries. You’ve come to the right place. Anyone can make this holiday work for their target group. We’re here to tell you how.
Ready for tips on campaign planning, content, subject lines and sample emails? This post has everything you need to kick off Valentine’s Day campaigns tailored to your target group.