Drive Sales with Professional Email Marketing Campaigns
It’s very easy to create newsletters with our professional email software. Work from the cloud anywhere, anytime, and take advantage of dozens of free newsletter templates. There is no limit to your design potential with our versatile drag & drop newsletter editor.
Email marketing campaigns are one of the most successful methods to drive sales and raise brand awareness. Newsletter2Go’s marketing software is secure, reliable and high-performance. Create HTML newsletters that feature your best products and content.
Extra: Create Newsletters Tips & Tricks
Newsletter2Go offers high-performance and versatile email marketing software for a reasonable price. Sign up for free and start creating newsletters right away – with absolutely no cost. In addition to the easy to use drag & drop editor, all users receive 1,000 emails per month for free.
Create Professional Newsletters with a Few Clicks
Create email newsletters that look and behave exactly like you want them to. Learn how to easily create professional newsletters in just 8 Steps:
Choose your sendees: It’s easy to create and add contacts with Newsletter2Go. Upload lists via Excel or CSV, or use our API and Plug-ins to import contacts from your E-commerce platform. For more information about building an email contact list, check out this blog post.
The next step to create email newsletters is to choose a template from over 50 free template designs. Or if you’d prefer, start from scratch and build your own. All of the pre-existing Templates include Responsive Design, meaning that they automatically adjust their display for mobile devices. Your newsletter will look perfect on every device – desktop, tablet, or mobile.
All of our templates are built using the design block principle, which means that you are free to drag & drop blocks of text and photos however you’d like. It’s never been this easy to create newsletters that are beautiful, professional, and effective.
Next, insert Images into the newsletter. Images are crucial: they generate interest, clicks, and ultimately sales. Try using a teaser photo at the top of your newsletter that gets your customers’ attention and persuades them to scroll down. Or if you’d prefer, use a beautiful image as your newsletter background.
Once you’ve imported Images, edit and resize them to fit your needs. Create an Image Map that allows customers to click on different areas of the image to access information. The choice is yours: Newsletter2Go offers unlimited image hosting, meaning you can add and store as many photos in your newsletter as you want.
Insert and edit text in your newsletter. Text can be formatted in blocks, rows, or columns.
The Newsletter Editor allows you to intuitively edit and customize text the same way you do in programs like Microsoft Word. In addition to all of the standard fonts, the Newsletter Editor also supports certain Web fonts.
In addition to images and text, you can also include products and content from your own webshop or CMS in your newsletter. Take advantage of one of our free Plug-ins, which allow you to transfer information with just one click. If you prefer, you can also order a Premium Newsletter Template to use both the 1 Click Product Transfer and 1 Click Content Transfer functions.
The 1 Click Product Transfer function inserts product information, photos and prices directly into your newsletter. The 1 Click Content Transfer function allows you to insert content like CMS Systems into your newsletter with only one click.
Most jurisdictions require that marketing newsletters include an Imprint as well as an Unsubscribe button. For your convenience, your organization’s imprint is automatically included at the bottom of all of your newsletters.
Newsletter2Go also offers its own automatic Unsubscribe Management feature, which you can put at the bottom of your newsletter. If recipients click on the link, they are automatically removed from future newsletters, meaning that you don’t need to manually remove them from your address book.
We also automatically include a link to the Web Version of your newsletter. This enables users who cannot open the newsletter on their device to read a perfect version in their web browser.
Congrats, you’re almost ready to send! Before you do, make sure to use Newsletter2Go’s Link-Test, Spam-Test and a free Test Newsletter. These tools ensure that all of your links are working, that your newsletter won’t be flagged as Spam and that the personalized placeholders work correctly.
Now might also be the time when you turn on the marketing automation features that we’re so proud of at Newsletter2Go.
You’ve Sent – but You’re Not Done!
One of best aspects of Email marketing is that you can precisely measure your success. Use our powerful analytical tools to track your newsletter in real time. Learn which products and content are most popular, see where people clicked on your Image Maps, and track conversion rates. Use our analytical tools to optimize your Email marketing campaign, convert customers and drive sales!
Tips to Create Professional Newsletters
Use our tips to design an effective and legally compliant Newsletter. We’ve put together a list of the most important tips for you below:
- Relevant Content: Your Newsletter needs to grab the attention of readers, both with content and images.
- Responsive Design: Use our Responsive Design templates to ensure that your newsletter displays correctly on mobile devces.
- Above the fold: Put your most important content front-and-center.
- Call to Action: A call to action, either in a button or teaser image, is an effective way to generate clicks.
- Contrast: Use contrast to ensure that your clickable content visually pops on the screen.
- Colors: Use the right colors: red, orange and yellow are exciting. Green, Lilac Black and Blue are comforting and relaxing.
- Keep it simple: Don’t overload your newsletter, and make sure that you don’t hide important content.
- Avoid Display Failures: Newsletters that don’t look right aren’t effective. Use our Templates and/or test the newsletter before you send.
- Content Display: All content should be visible without scrolling. Don’t go over 600 pixels wide.
- Lifecycle Mailing: Use automatic mailing to get the right content to the right people at the right time.
- Use Plug-ins: Save time and money by using our Plug-ins to automatically import contacts, product information and content.
- Segment Recipients: Create Groups to send personalized newsletters with individualized content and information.
- Stay Legally Compliant: Your newsletter must always contain an Unsubscribe link and a link to your imprint.
Learn more about creating effective newsletters in our Whitepaper:
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