What does the new EU GDPR mean for your email marketing strategy? On this page, you’ll find a wealth of information at a glance: what you need to know about the changes to data protection law and the latest updates on the GDPR.
Composed of 99 articles, the General Data Protection Regulation standardises data protection laws across all EU member states and enacts stricter rules for the collection and processing of personal data. It also provides greater rights to individuals with regards to data protection and access to information. The regulation applies to all companies and organisations collecting or processing the personal data of individuals residing in the EU.
Coming into force on 25 May, 2018, the GDPR replaces the 1995 EU Data Protection Directive and overrides the 1998 UK Data Protection Act. The regulation significantly impacts how businesses operating in the EU will collect, store, process, and use data, which necessitates major changes to a company’s business processes. With Newsletter2Go’s newsletter software, you can be assured that your email marketing is safe, legal, and secure.
The short answer is no. The GDPR was approved by the British government in 2016, and the UK will still be a part of the EU when the GDPR takes effect in May 2018. Even post-Brexit, the UK will still be subject to the GDPR, since the laws extend to all companies handling personal data of people living in the EU, regardless of a company’s location, so following the GDPR is essential if British companies wish to legally operate in Europe.
In this whitepaper, we’ve provided the most important concepts from the GDPR and how they will affect your digital marketing efforts. Stay informed with our overview of the new requirements.
From 25 May, 2018, the 1995 EU Data Protection Directive will no longer apply, at least not as we know it today. In this article, we’ve summarized the most important changes that will be implemented in the GDPR.
Add our Newsletter2Go Data Protection Seal to your website to show your clients that data protection is important to you and that your email marketing software is safe, secure, and GDPR-approved (the HTML code is next to this write-up). On our data protection page for newsletter recipients, your clients can find all the most important information about data protection.
To ensure that your email marketing efforts remain compliant with data protection regulations and that you avoid any legal ramifications of non-compliance, you’ll have to implement certain steps. We recommend that you seek professional legal support to make sure the requirements are implemented correctly.
The topic of data security and the EU General Data Protection Regulation are particularly broad and complex. In our whitepaper on the GDPR, we’ve summarized the most interesting and important topics relevant to email marketing. In our other articles on this topic, you can read about the latest developments to the GDPR.